Inbound Marketing Game Plan
From 2012 to 2016 Page Marketing employed an Internet Marketing Strategy. However DRAMATIC changes in marketing technology forced the company to change its STRATEGIC MARKETING PLAN in 2017 or be left behind by its competitors.
Inbound marketing is a methodology where businesses use valuable content to attract new customers without relying on interruption-based ads or cold email outreach. Businesses create content that answers questions their audience is already asking, then use free resources and forms to convert website visitors into leads.
Usually, the point of marketing is to sell a product or service by attracting the customer’s attention, demonstrating the offering’s virtues, and helping them understand how this one specific solution can help make their lives better.
The goal of inbound marketing is to be in the right place at the right time, and with the right information to answer these queries. Even if it doesn’t translate to a sale at the time, those searchers will remember that you helped them and associate that experience with your brand.
Common types of inbound marketing (includes a lot of content marketing):
- Landing page
- CTA (call-to-action)
- SEO (search engine optimization)
- SEM (search engine marketing)
- Opt-in email marketing
- Social media
- Case studies
- Interactive content
Watch This Video on Inbound Marketing Methodology by Rebecca Graves: